Entrepreneur Training Week – Success!

“During the past week, I have learnt many new concepts and knowledge with regards to entrepreneurship; I believe this knowledge will help me in many ways in the future. I have gained myself a lifetime experience and am now much more confident and passionate in becoming an entrepreneur.” – Ruiqi Zhang

Last month, Brunel Innovation Hub held a week of Entrepreneur Training Workshops for Brunel students to build and develop their entrepreneurial skills. A massive well done to all the students who took the initiative to sign up and attend these summer workshops to accelerate their start-up businesses!

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The Personal Development and Teamwork workshop by Dr Lynda Shaw CPsychol was of great interest to the students. Dr Lynda Shaw drew from psychology and her own experiences to explain the way entrepreneurs think. Drawing from this knowledge, Dr Shaw gave expert networking tips and showed how to nurture contacts.

The Business Planning Workshop from Kingston Smith gave insights on tax, business structures, and developing a business plan. Students found this expert knowledge very useful for their entrepreneurial endeavours.DSC_0019

Brunel’s Product Start-up Incubator, the Central Research Laboratory, held an Open Day which we took some students to. Student entrepreneurs met with current start-ups working at the CRL and had a tour and introduction to this creative and innovative space for starting up physical products.

Keith Edwards from CLP People hosted a workshop on Project Management and students engaged in hands-on practice in creating their own Gantt charts and One Year Plan of Action for their businesses.

UK Government department Companies House sent Neil Butler to explain about business and self-employment and the types of company that you can choose to create including a private limited company. He went on to discuss company incorporation, naming a company, directors and secretaries, company addresses, accounting, and compliance. This all sounds very dry, however, Neil managed to make it interesting with a dynamic question and answer session which gained positive feedback from attendees.

Mike Herman and Lydiah Igweh ran a session on Marketing and Communication. Starting with the 4 Ps (Product, promotion, price and place) and then explored a further model and perspective of SAVE (solution, access, value & education). All attendees worked through the models in relation to their businesses.

Alex Hurd from the First Customer ran a session on Sale to extend the learnings on the 4Ps and bring it all to life. This included focusing a go-to marketing strategy where solving customer’s biggest problem, building a target persona, ensuring you don’t under-price and deciding who you are going to leverage off.

Finally, all the participants received Presentation Skills training and took turns presenting to a panel of 5 fellow attendees and received positive constructive feedback.

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“All the workshops were well-organised and very interesting. The training week provided very comprehensive information and practical skills for us entrepreneurs, yet all the exercises gave us the chance to fully understand the theories as well as reflecting our business plans. Generally, a very high quality training week and I do not have any negative comments at all. Many thanks for organising it!” – Eric Huang

By Che Cheung
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